Sales Associate, New Business & Partnerships - Remote - UK only
Listing ref e244af8763
- WhereCambridge
- Posted18 September 2026
About us
Pickle is a talent partner for fast-growing businesses. We help ambitious founders and leadership teams hire exceptional people across operations, product, technology, customer success, commercial, finance, and executive leadership.
We specialise in identifying high-quality permanent and contractor talent that can make an immediate impact, supporting businesses through key growth stages with a thoughtful, consultative approach to hiring. Whether it's a critical leadership appointment or building out an entire function, we work as an extension of our clients' teams to find people who combine the right skills, mindset, and cultural fit.
We believe great hiring goes beyond matching CVs to job descriptions. It's about understanding how businesses operate, what success looks like, and connecting them with people who will help them grow for the long term.
About our client and the role
Location: Remote first
Contract: Employed, Full-time hours
The company
A profitable, growing UK consumer technology business operating in a high-trust financial category. The company runs a portfolio of consumer products with significant transaction volume across the UK and North America, and is building toward a next-generation platform that converts occasional, moment-driven users into habitual year-round customers. The business funds its own growth from a strong balance sheet rather than external burn, and is entering its most ambitious product phase.
Charity, Mosque & Community Partnerships · UK-based, Birmingham-leaning · Remote-first with some UK travel
The role
This is a hands-on new business sales role focused on identifying, developing and closing new charity, mosque and community partnerships.
You’ll be responsible for building your own pipeline, engaging prospective partners, understanding their needs, presenting the Shamaazi proposition and supporting opportunities through to onboarding and launch. You’ll work closely with the Head of Commercial & Partnerships on commercial recommendations and more complex opportunities.
Shamaazi builds and operates the technology behind MyTenNights, MyTenDays, MyFridays, MyFajr and GiveMatch, which together have facilitated hundreds of millions in donations across a global network of charities and donors.
The infrastructure is built. The opportunity now is to introduce more charities, mosques and community organisations to the platform and help them make the most of it.
You will report to the Head of Commercial & Partnerships and manage your own pipeline from prospecting through to close, with support from the wider commercial team where needed.
This is not an inbound-led role. You will build your own pipeline through proactive outbound, developing relationships and introductions, and face-to-face relationship building with charity, mosque and community leaders. Trust in this market is earned in person, so regular UK travel and attendance at relevant community and sector events are core parts of the job, not extras.
What you will own
New business generation
You’ll be responsible for generating new business opportunities and progressing them through the sales process. You’ll work towards agreed sales targets and develop a consistent pipeline of prospective charity, mosque and community partners.
Prospecting and network-led acquisition
Structured outbound across email, phone, LinkedIn, events and introductions, with a focus on building relationships and creating new opportunities. You’ll be expected to proactively identify prospective partners rather than relying solely on inbound leads.
Face-to-face relationship building
Regular time on the road across UK cities with significant Muslim and charity communities, meeting mosque committees, charity leadership and community organisations in person. You will represent Shamaazi at conferences, fundraising events and community gatherings, and turn those rooms into pipeline.
Opportunity ownership
You’ll take ownership of opportunities from initial outreach through discovery, proposal, follow-up and handover into onboarding. You’ll keep opportunities moving, make sure next steps are clear and keep the CRM up to date. You’ll have support from the Head of Commercial & Partnerships on more complex opportunities and commercial decisions.
Commercial recommendation and approval
You’ll learn and work within Shamaazi’s commercial and pricing framework. Where a deal requires specific commercial terms or approval, you’ll work with the Head of Commercial & Partnerships to put forward the relevant information and recommendation.
Pipeline and CRM discipline
Maintain accurate and up-to-date information in HubSpot, including opportunity stage, next steps and expected close dates. You’ll work with the Head of Commercial & Partnerships to keep the pipeline healthy and identify where additional activity is needed.
Ecosystem selling
Understand the wider Shamaazi ecosystem rather than selling a single product in isolation. Learn to identify what a partner is trying to achieve and position the products and campaigns that are most relevant to them.
Commercial judgement
Develop good commercial judgement: understand which prospects are a strong fit, qualify opportunities effectively and prioritise your time across the pipeline. You’ll learn from the Head of Commercial & Partnerships where we see the strongest opportunities in the market.
Stakeholder relationships
Build credibility and trust with trustees, charity leaders, imams, mosque committees and community leaders. Learn how different organisations make decisions and adapt your approach accordingly.
Handover into Customer Success
Close is the start, not the end. Hand over cleanly with the full context of the deal: what the partner is trying to achieve, what was promised, the campaign objectives and the expansion opportunities you identified during the sale.
Feedback loop into Product and Growth
You are the front line of the market. Surface recurring partner needs, objections, blockers and competitive signals in a structured way so Product and Growth can act on them.
What success looks like
- Consistent progress towards agreed new-business targets.
- A healthy, active pipeline of relevant prospects and opportunities.
- Good progression and conversion of opportunities through the sales process.
- A meaningful proportion of closed business self-sourced through outbound and your own network.
- Strong quality of new partnerships and effective handover into Customer Success.
- HubSpot that is accurate and up to date.
- Product and Growth acting on useful market insight that came from you.
How performance is measured
Core focus: new business generated, pipeline development, conversion and the quality of partner relationships.
- Number and value of partnerships taken live against target.
- GTV generated by partnerships you sourced, through their first campaign cycle.
- Value and quality of qualified pipeline against target.
- Proportion of pipeline and live partnerships that is self-sourced.
- CRM accuracy and consistency.
- Quality of handover and post-launch partner performance.
- Conversion rate by stage and average deal value.
What this role involves
General background for sales assistant roles. This listing’s own employer, location, pay and hours are shown above.
- Answer customer questions about products
- Serve customers at tills and handle returned good and refunds
- Unpack deliveries, stock shelves and arrange displays
- Typical pay (UK)
- £19,000 starting · £27,000 experienced
- Typical hours
- 37 to 42 a week
Career background: National Careers Service · Open Government Licence v3.0
Applications open on Pickle's own careers site.
