As a Sales Assistant at Cruise, you’ll bring energy, enthusiasm, and customer focus to every shift. From assisting customers with product selections to maintaining the look and feel of the store, you’ll contribute to a first-class shopping experience while gaining valuable skills and building your confidence in a premium, fast-paced retail environment.

Sales & Customer Service

• Engage with every customer to deliver exceptional service
• Use your product knowledge to provide tailored recommendations
• Drive sales to help achieve and exceed store targets

Visual Merchandising & Standards

• Maintain store presentation through stock replenishment and organisation
• Support visual merchandising standards in line with the Cruise brand

Operational Support

• Assist with deliveries and stock processing when required
• Ensure pricing is accurate and up to date
• Support stock counts and inventory accuracy

• Customer-focused with a passion for premium retail
• Confident, friendly, and a strong communicator
• Flexible and adaptable to business needs
• Driven to achieve goals and contribute to team success
• Proud to represent the Cruise brand and values
• Available to work a range of shifts, including evenings, weekends, and peak trading periods

Your Development

From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Team Leader programmes and nationally recognised qualifications, supporting your growth within Cruise and the wider Frasers Group.

Our Values

• Think Without Limits – Move fast, be bold, and bring the team with you
• Own It and Back Yourself – Take responsibility, master the basics, and drive results
• Be Relevant – Stay connected to our people, our partners, and the planet

Due to high levels of interest, vacancies may close early. We recommend applying as soon as possible.